British Thornton 2014 Catalogue

The brief for the 2014/15 British Thornton catalogue was to reduce the overall size whilst increasing the product offering.

BrandingGraphic DesignPrint Design
The brief for the British Thornton 2014 catalogue was to reduce the size of the overall catalogue whilst increasing the product offering. In order to achieve the brief, the size of the product photography and copy was reduced and reordered into a grid format. The design of the catalogue was also updated to utilise curving shapes and flat product icons throughout. The logo and title on the front cover was embossed to give the overall look and feel a high-end appearance.
Front and back cover design
Section openers
General information page
Product page
Features and benefits page
The completed 184 page printed brochure with embossed logo and title

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